Theka Coffee

Theka Coffee has rapidly emerged as a disruptor in India’s coffee industry. The brand was conceived to democratize specialty coffee for the Indian middle class, offering freshly brewed, 100% Arabica cold brew coffee at affordable prices—often served in quirky beer bottles. Theka’s mobile cart model and franchise-first approach have enabled swift expansion.

Core Products and Services

Theka Coffee’s core offering is its ready-to-serve cold brew coffee, made exclusively from 100% Arabica beans sourced from Chikmagalur. The menu features a diverse range of signature and flavored cold brews, including:

• Palangtod (bold dark roast)

• Next Level (medium roast)

• Gabruu (smooth, potent blend)

• Nutt-Khatt (hazelnut-infused)

• What a Life Mocha (chocolate blend)

• Choco Patola (chocolate milkshake)

• Seasonal and limited-edition flavors (e.g., Pataka Popcorn, Desi Santra)

Products are available in portable bottles for on-the-go consumption, and Theka has expanded into instant coffee packs for online retail. The brand also offers merchandise and accessories, reinforcing its lifestyle positioning.

Business Model & Revenue Streams

Theka Coffee operates on a low-investment, high-impact franchise model, leveraging mobile carts and small-format cafes. This model ensures low overheads, rapid scalability, and strong unit economics. Revenue streams include:

• In-store sales: Daily sales from over 800 outlets, averaging ₹15,000 per outlet per day.

• Franchise fees and royalties: Income from franchise partners across India.

• D2C (Direct-to-Consumer) sales: Instant coffee packs and merchandise sold via e-commerce platforms.

• B2B partnerships: Strategic tie-ups with corporates (e.g., Microsoft, Reliance Retail) for on-premise coffee carts.

D2C and B2B channels are estimated to contribute 25–35% of total revenues in diversified models, with in-store sales remaining the primary driver. The customer base is predominantly B2C (millennials and Gen Z), but B2B partnerships are growing in strategic importance.

Top Clients & Partnerships

Theka Coffee’s marquee partnerships include:

• Reliance Retail: Operating coffee carts inside 10 Mumbai stores, expanding brand reach and footfall.

• Microsoft: Running a dedicated cart at the company’s Bengaluru campus.

• Franchise network: Over 800 franchisees across 45+ cities, forming the backbone of Theka’s distribution.

• Dubai-based Zenith Multi Trading: Led a recent ₹2.5 crore funding round, supporting international expansion plans.

Theka’s client concentration risk is mitigated by its wide franchise base and growing B2B collaborations. The company’s ongoing push into new geographies and corporate partnerships further diversifies its revenue streams.

Future Outlook & Strategic Priorities

• Targeting 1,000 outlets across India and launching in Dubai by mid-2025.

• Focused on new product launches and expanding flavor offerings.

• Deepening presence in Tier II and Tier III cities to capture untapped markets.

• Scaling both D2C (direct-to-consumer) and B2B (corporate partnerships) channels.

• Exploring additional strategic partnerships and franchise opportunities for sustained growth.