Tonoto

Tonoto is a prominent Indian brand specializing in handcrafted accessories, with a strong focus on jewellery and designer bags. The company stands out for its commitment to traditional Indian embroidery techniques—such as aari, zardosi and resham threadwork—blended with modern, lightweight designs. Every product is meticulously crafted by skilled artisans, reflecting a dedication to quality, finesse and customer satisfaction.

Core Products and Services

• Handcrafted jewellery like earrings, necklaces, chokers, maang tikkas, haathphools, mathapattis

• Designer bags and clutches with traditional embroidery

• Select home accessories (dinnerware, serveware, trays)

• Customization for bridal/festive orders

Business Model & Revenue Streams

• Revenue mainly from direct product sales (online/offline)

• Additional income from B2B wholesale and customization fees

• Direct sales estimated at 70%+ of total revenue

• Customer base: Predominantly B2C (urban women 18–40); B2B via retail partners and events

• FY24 turnover: ₹1.5–5 crore range

Top Clients & Partnerships

• Influencer and celebrity collaborations for brand advocacy

• Artisan partnerships in Uttar Pradesh for production and skill development

• Diversified client base; no single partner dominates revenue

• Products shipped to 20+ countries

Future Outlook & Strategic Priorities

• Growth: Expand offline stores, launch new product lines (home décor, men’s accessories)

• Risks: Regulatory changes, economic volatility, rising competition

• Targets: Double-digit revenue growth in FY25, greater artisan engagement, invest in product and supply chain innovation