Udaan

Udaan is an Indian B2B e-commerce platform, founded in 2016, that connects retailers, wholesalers, and manufacturers across various categories like FMCG, staples, fruits, vegetables, and pharmaceuticals. Headquartered in Bengaluru, India, Udaan aims to transform the trade ecosystem and empower small businesses by leveraging technology.

Key Aspects of Udaan:

• Business Model: Udaan operates as a B2B e-commerce platform, facilitating buying and selling between businesses. It also provides financial products and services through UdaanCapital.

• Market Position: Udaan claims to be India's largest eB2B platform with approximately 70% market share in India

• Reach: Udaan has a nationwide network of retailers and suppliers, with offices in major Indian cities. Previously operating in 1,000 cities, they have scaled down to build density in key markets. In Bengaluru, Udaan reaches 70,000 out of 100,000 outlets, with a goal to reach 90,000 and achieve 90% repeat purchases every month.

• Competitors: Udaan faces competition from companies such as Infra.Market, CredAble, Flipkart, and Lazada.

There is also a separate entity named Udaan India Private Limited, established in 1992, which is a visa facilitation company. Additionally, there was a government initiative called the Udaan Scheme for the state of Jammu and Kashmir (J&K) aimed at providing skill development and job opportunities to graduates, post-graduates, and diploma holders. This scheme, funded by the Ministry of Home Affairs and implemented by the National Skill Development Corporation (NSDC), is now in its closure phase.