uppercase

uppercase is a fast-growing, design-first and environmentally sensitive Indian travel gear brand. uppercase is redefining the Indian luggage and travel accessories market by blending fashion-forward aesthetics, sustainability and functional innovation. The brand’s core mission is to serve the new generation of conscious travelers with products that look good, feel good and do good for the planet.

Products & Services

• Backpacks: Stylish, water-repellent backpacks for college, work and travel, with ergonomic designs and smart storage options.

• Office & Laptop Bags: Professional messenger bags and laptop backpacks with padded compartments, water resistance and secure locking features for daily commuters.

• Duffle Bags: Spacious, versatile duffle bags and duffle trolleys for gym, travel and short trips, designed for easy mobility and organization.

• Travel Accessories: Organizers, pouches and travel essentials for efficient packing and convenience.

• Unisex & Gender-Specific Designs: Wide range of products for men, women and students, blending style and functionality.

• Flagship & Multi-Brand Retail: Available online (website, marketplaces) and at 1,600+ offline points of sale across India, with a focus on expanding exclusive brand outlets.

• Collaborative Collections: Special edition bags and accessories, including upcoming sports-focused lines in collaboration with celebrity investors.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Major revenue from sales via uppercase’s website and leading online marketplaces, targeting urban and aspirational consumers.

• Offline Retail & Exclusive Brand Outlets (EBOs): Sales through a growing network of exclusive stores and over 2,000 multi-brand retail partners across India.

• General Trade & Distribution: Broad reach through partnerships with general trade stores in 653 cities, driving volume sales in both metros and smaller towns.

• Product Diversification: Revenue from a wide range of travel gear—hard and soft luggage, backpacks, duffels, gym bags and accessories—catering to diverse travel and lifestyle needs.

• Corporate & B2B Sales: Bulk orders for corporate gifting, branded merchandise and institutional clients.

Customer Segmentation

• B2C: Young, urban, and aspirational travelers seeking stylish, functional and sustainable luggage and accessories.

• B2B: Corporates and institutions for gifting and employee rewards.

• Retail Partners: Multi-brand stores and general trade outlets expanding uppercase’s reach.

Growth Strategy

• Retail Expansion: Aggressively opening exclusive brand outlets and expanding presence in general trade and multi-brand stores.

• Manufacturing Scale-Up: Investing in new facilities (e.g., Nashik) to boost production capacity and meet growing demand.

• Product Innovation: Launching new collections and tech-enabled travel gear, including award-winning designs.

• Sustainability Leadership: Deepening commitment to recycled materials, eco-friendly packaging and GRS certification.

• Brand Building: Leveraging digital marketing, influencer collaborations and global showcases to enhance visibility and desirability.