VAHDAM 

VAHDAM  operates in the food and beverage sector, VAHDAM is part of the booming global wellness industry, which is already worth more than $800 billion and still growing fast. VAHDAM brings a refreshing clarity—both in what they sell and how they sell it. This brand has taken some of India’s finest teas, spices, and superfoods, and built a direct bridge from farms to customers. The brand is also Climate Neutral and Plastic Neutral certified proof that it’s possible to grow without leaving damage behind. Their unique value proposition is by cutting out the layers between farmer and buyer, they get fresher products to customers and ensure farmers earn a better share.

Core Products & Services

• Premium Teas: You’ll find a whole range of teas, from single-origin loose-leaf to handy tea bags and unique blends. Most of these are handpicked from some of India’s best-known tea gardens—the kind from Darjeeling, Assam, and the Nilgiris that tea lovers rave about.

• Spices: Firefly doesn’t just stop at teas. They also have a selection of top-grade Indian spices—think turmeric, cardamom, and ginger—the ones you’d want in your kitchen for adding real flavor and a wellness boost to daily meals.

• Superfoods: For anyone into wellness, they offer things like turmeric latte mixes and special herbal blends. They’re meant to make you feel good from the inside out.

• Gift Sets: Their curated gift sets pull together some of their best teas and treats, making it easy to surprise someone .

Business Model & Revenue Streams

• Direct-to-Customer Sales: Their main business happens online—whether it’s through their own website or platforms like Amazon. By skipping distributors, they keep control over the customer experience and maintain better margins.

• Retail Partnerships: They’ve partnered with select retailers like Wegmans (USA) to offer their products in curated, high-end spaces.

• Corporate Orders & Gifting: VAHDAM creates customised tea and spice boxes for corporate clients—especially during festive seasons. It’s a solid, high-value revenue stream.

• Subscription Plans: For customers who never want to run out of their favourite blends, the brand offers monthly tea subscriptions that deliver variety and convenience.

• Flagship Experience Store: Their store in Khan Market, New Delhi is part retail, part storytelling space—where you can sip, shop, and understand the brand’s journey.