Vijya Fintech

Vijya Fintech is a wealth-tech SaaS platform that operates India's first B2B2C investment marketplace, enabling financial intermediaries to serve their clients across multiple asset classes through a unified digital operating system.

Core Products and Services

• MIDASX: B2B2C investment marketplace connecting investors, distributors, advisors, and brokers

• MAGNIX: AI-driven personalized investment recommendation engine

• MADOSX: Multi-asset execution and reporting platform covering mutual funds, equities, PMS, AIFs, fixed income, insurance, P2P lending, loans against securities, and international equities

• Digital Onboarding Tools: V-KYC/C-KYC, family tagging, and investor lifecycle management

• Back-Office Solutions: Fee and commission administration, compliance management, dashboards, and MIS reporting

• Research and Analytics: Fund screeners, model portfolios, thematic baskets, and automated rebalancing tools

Business Model & Revenue Streams

• SaaS Subscriptions: Tiered pricing (Base, Pro, Pro+) for financial intermediaries accessing platform modules

• AUM-Linked Fees: Recurring charges based on client assets under management serviced through the platform

• Implementation and Integration Fees: Charges for platform deployment and integration with exchanges (BSE, NSE)

• Marketplace Economics: Revenue from listings, partnerships, and transaction-linked arrangements with product providers

• Fee Management Services: Revenue from processing intermediary fees and commissions embedded in workflows