Wakefit

Wakefit is a home and sleep solutions brand sits in the $30+ billion Indian home and furniture industry, a sector that has long been stuck in a loop of middlemen, bloated prices and subpar quality. Wakefit broke into that clutter with a bold idea cut out the middle layers, sell directly to people and let product quality speak for itself. Wakefit came in with an e-commerce model, targeting urban millennials and middle-class families aged 25–50, offering quality sleep products online simple, affordable.

Core Products and Services

• Sleep Solutions: Their range of mattresses covers just about everything—orthopedic, dual-comfort, memory foam and latex. They’ve also got pillows, protectors, bed sheets and other sleep must-haves. 
• Functional Furniture: Beds, sofas, dining tables, bookshelves, recliners, wardrobes—you name it, they’ve got it. Build for real homes, not catalog showpieces. Everything’s engineered to be easy-to-assemble, long-lasting and perfect for modern Indian spaces.
• Home Decor & Furnishings: Wakefit now also offers curtains, wall art, lamps, rugs and other bits that turn a house into a home. The idea is to keep things affordable without compromising on aesthetics.
• SleepTech: Meet Zense, Wakefit’s smart sleep solution. It’s like a fitness tracker but for your bed—using AI to monitor sleep patterns, breathing and other signals to help users sleep more efficiently. 

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) : Wakefit makes almost everything in-house and sells it directly either through its website or its own stores. That means lower costs, better control and no dependence on third-party showrooms.
• Manufactured Goods : Most of Wakefit’s revenue—roughly 97% in FY25—comes from its manufactured goods: mattresses, furniture and sleep products.