Wakefit

Wakefit is a direct-to-consumer Indian home and sleep solutions brand focused on affordable, research-led mattresses, furniture, and comfort products for mass-market consumers. It emphasizes quality, durability, and convenience, with a strong online-first distribution and a positioning around improving sleep and everyday home living.

Core Products and Services

• Sleep Solutions: Their range of mattresses covers just about everything—orthopedic, dual-comfort, memory foam and latex. They’ve also got pillows, protectors, bed sheets and other sleep must-haves. 
• Functional Furniture: Beds, sofas, dining tables, bookshelves, recliners, wardrobes—you name it, they’ve got it. Build for real homes, not catalog showpieces. Everything’s engineered to be easy-to-assemble, long-lasting and perfect for modern Indian spaces.
• Home Decor & Furnishings: Wakefit now also offers curtains, wall art, lamps, rugs and other bits that turn a house into a home. The idea is to keep things affordable without compromising on aesthetics.
• SleepTech: Meet Zense, Wakefit’s smart sleep solution. It’s like a fitness tracker but for your bed—using AI to monitor sleep patterns, breathing and other signals to help users sleep more efficiently. 

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) : Wakefit makes almost everything in-house and sells it directly either through its website or its own stores. That means lower costs, better control and no dependence on third-party showrooms.
• Manufactured Goods : Most of Wakefit’s revenue—roughly 97% in FY25—comes from its manufactured goods: mattresses, furniture and sleep products.