Wild Oak

Wild Oak is a rapidly emerging Indian skincare and wellness brand that champions sustainability, authenticity and global cultural wisdom. Wild Oak is a growing footprint in both domestic and international markets, including the USA. The company operates in the natural skincare and wellness industry, offering a range of products inspired by traditional practices from around the world and formulated with pure, organic and sustainably sourced ingredients.

Products & Services

• Natural Skincare: Face cleansers, scrubs, oils and moisturizers made with organic, globally sourced ingredients.

• Body Care: Body washes and exfoliators for gentle, effective cleansing and nourishment.

• Clean-Label Supplements: Wellness supplements supporting holistic health, free from artificial additives.

• Eco-Friendly Packaging: All products packaged in recyclable aluminum and glass, avoiding plastic.

• Curated Bundles & Subscriptions: Value-driven product bundles and subscription options for convenience and savings.

Business Model & Revenue Streams

Wild Oak operates a direct-to-consumer (D2C) B2C business model with an omnichannel presence:

• Direct Sales via Website: Major revenue from online sales through its own platform (india.wildoak.store), offering the full product range and exclusive bundles.

• E-commerce Marketplaces: Products listed on leading platforms like Amazon, Walmart, Nykaa, Myntra, Blinkit, Zepto and Flipkart, expanding reach across India and internationally.

• Quick Commerce & Retail: Leveraging quick commerce channels and select retail partnerships to reach urban and semi-urban consumers.

• Product Diversification: Revenue from a growing portfolio of skincare, body care and clean-label supplements, catering to holistic wellness needs.

• Global Expansion: Sales from international markets, especially the USA, leveraging the brand’s global ingredient story and eco-friendly positioning.

• Subscription & Bundles: Offering value-driven subscription models and curated product bundles to increase customer retention and average order value.

Customer Segmentation

• B2C: Urban millennials, Gen Z, and wellness-focused consumers seeking natural, effective and sustainable skincare and supplements.

• International Consumers: Diaspora and global customers interested in Indian-inspired, eco-friendly wellness solutions.

Growth Strategy

• Product Innovation: Expanding into supplements and holistic wellness, inspired by global traditions and modern science.

• Omnichannel Expansion: Scaling presence across D2C, e-commerce, quick commerce and select retail partners.

• Sustainability Leadership: Investing in eco-friendly packaging, ethical sourcing and transparent supply chains.

• Global Market Penetration: Targeting the USA and other international markets with culturally resonant, sustainable products.

• Community Engagement: Building a movement around sustainable living through content, education and authentic storytelling.