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Founded
2015
Headquarters
Jaipur (India)
Status
Series C
Company Details
WoodenStreet is India’s omnichannel furniture and home décor brand, blending customization, affordability and premium craftsmanship. The company operates on a vertically integrated model—designing, manufacturing, and retailing 30,000+ products across categories like solid wood furniture, modular solutions, lighting and furnishings. With 100+ experience stores (COCO model) in 45+ cities and a 15 lakh sq ft manufacturing facility, WoodenStreet serves 10 lakh+ customers and targets ₹1,500 crore revenue by 2026. The brand’s "Affordable Luxury" ethos and tech-driven customization (e.g., 3D renders, wood/finish selection) disrupt India’s $32B furniture market.
Core Products and Services
Furniture Portfolio: Solid wood (Sheesham, Mango, Teak), engineered wood and modular furniture for living, bedroom, dining, study and office spaces.
Home Décor & Furnishings: Curtains, rugs, wall art and artificial plants via Earthy Threads.
Lighting Solutions: Indoor/outdoor fixtures under Light Street.
Customization: Bespoke designs, dimensions and material choices via digital tools.
Interior Services: End-to-end design consultation for residential/commercial projects.
Business Model & Revenue Streams
Product Sales (95%): Furniture (70%), décor (20%), lighting (10%).
Design Services (5%): Consultation fees for space planning.
Revenue: ₹260 crore; 60% from metros, 40% from Tier 2/3 cities.
Gross Margin: 45–50% on solid wood; 35–40% on engineered products
Customer Segmentation
B2C Focus: 25–55 year olds; 80% homeowners, 20% renters.
B2B: Minor partnerships with builders/designers.
Top Clients & Partnerships
Strategic Investors: Premji Invest (Series C lead), WestBridge Capital (Series B lead), RVCF, IAN.
Supply Chain Allies: 500+ artisan clusters for raw materials; SAP-ERP for inventory.
Retail Expansion Partners: Malls like Urban Square (Udaipur) for high-visibility stores.
Future Outlook & Strategic Priorities
Retail Blitz: Scale to 300 stores by 2026 (₹200 crore investment); 65% Tier 1, 25% Tier 2, 10% Tier 3.
Product Expansion: Enter modular kitchens, wardrobes and space-saving furniture.
Tech Integration: AI-driven design tools and VR store experiences.
Raw Material Volatility: Teak/Sheesham price fluctuations (60% of input costs).
Key Metrics
Total Equity Funding
$77 Million
No. of Funding Rounds
4
Latest Funding Round
$43 Million, Series C
as of December 7, 2024
Post Money Valuation
$177 Million
as of December 7, 2024
Funding Multiple
2.3
as of December 7, 2024
Investors
WestBridge Capital
and 2 moreEmployee Count
896
Similar Companies
The Sleep Company
Exit Details
N/A
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| December 7, 2024 | Series C | $43 Million | $177 Million | - | - | Premji Invest |
| April 19, 2022 | Series B | $30 Million | $152 Million | $18.3Million | 6.7x | WestBridge Capital, Konark Trust, MMPL Trust |
| June 2, 2020 | Series A | $10 Million | $13.1Million | $6.3Million | 1.6x | Indian Angel Network Fund, Rajasthan Venture Capital Fund, Haystack, Indian Angel Network |
| June 16, 2018 | Series A | $1 Million | $3.8 Million | $2.5 Million | - | Rajasthan Venture Capital Fund |