WorkIndia

WorkIndia functions as India's leading blue-collar and grey-collar job portal, connecting millions of workers with employers through a tech-driven platform.

Core Products and Services

• Blue-Collar Recruitment Marketplace: A mobile-first platform dedicated to connecting blue-collar and grey-collar workers (drivers, delivery partners, cooks, telecallers, etc.) with potential employers.

• AI-Enabled Job Matching: Uses geolocation and algorithmic matching to connect candidates with relevant local jobs, eliminating intermediaries.

• Direct Calling Feature: Allows candidates to call employers directly through the app without submitting a resume, simplifying the process for the non-tech-savvy workforce.

• WorkIndia Recruiter App: A dedicated tool for employers to post jobs, filter candidates, and manage the hiring pipeline with features like "Pay Per Hire" wallet systems.

• Vernacular Interface: The platform supports multiple Indian regional languages to ensure accessibility for a diverse user base.

Business Model and Revenue Streams

• Freemium Marketplace Model: The platform is completely free for job seekers, removing entry barriers for the blue-collar workforce, while monetizing the employer side.

• Pay-Per-Unlock/Call Revenue: Instead of standard subscriptions, WorkIndia utilizes a dynamic pricing model where employers purchase credits (rechargeable wallet) and are charged only when they "unlock" a candidate's contact information or receive a call.

• Employer Subscriptions & Listings: Generates additional revenue through premium job posting plans that offer higher visibility and bulk hiring capabilities for businesses with large-scale recruitment needs.

• Recruitment Services: Monetizes through value-added services for employers, such as verified profiles and automated candidate screening to reduce hiring turnaround time.