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Founded
2008
Headquarters
Kolkata (India)
Status
Series D
Company Details
Wow! Momo has evolved from a single kiosk with a ₹30,000 investment into one of India’s most dynamic quick-service restaurant (QSR) chains. The company operates across more than 70 cities with over 700 self-owned stores as of mid-2025, under a multi-brand portfolio that includes Wow! Momo, Wow! China, Wow! Chicken and the recently launched Wow! Kulfi. Wow! Momo is targeting an IPO by 2028–29, aiming for ₹1,100–1,200 crore in revenue and ₹100 crore in EBITDA.
Core Products and Services
Momos: Over a dozen varieties (steamed, fried, pan-fried) with fillings such as chicken, paneer, cheese, and experimental options like chocolate and corn.
Signature Innovations: Sizzler momos, tandoori momos, and the ‘Moburg’ (momo burger).
Extended QSR Portfolio: Wow! China (Indo-Chinese cuisine), Wow! Chicken (fried chicken, wraps), and Wow! Kulfi (frozen desserts).
FMCG Vertical: Frozen momos, noodles, coconut water and ready-to-eat products available in modern trade, online platforms and even on Akasa Air flights.
Wow! Eats: A unified phygital platform/app for ordering across all brands, both for dine-in and delivery.
Business Model & Revenue Streams
QSR Sales (97% of FY24 revenue): Dine-in, takeaway, and delivery from company-owned outlets.
FMCG Sales (approx. 13% of FY24 revenue): Frozen and ready-to-eat products through retail and e-commerce.
Online Sales: 40% of revenue is driven by online channels, including food delivery aggregators and the Wow! Eats app.
HORECA: B2B sales to hotels, restaurants, and catering partners, including five-star hotels and quick-commerce brands like Zepto.
Franchising: Limited, with most expansion through self-owned outlets for tighter control.
Customer segmentation
B2C (primary): Urban millennials, young professionals, families and students.
B2B: HORECA partners, airlines, and modern trade retailers.
Top Clients & Partnerships
Café Coffee Day: Strategic partnership for co-branded outlets and shared revenue models.
Zepto, Akasa Air, Reliance, DMart: FMCG distribution and quick-commerce partners for frozen products.
Khazanah Nasional Berhad (Malaysia SWF), Haldiram’s: Key investors and strategic advisors.
Z3 Partners, Tiger Global, Lighthouse Funds: Major institutional investors supporting growth and governance.
Modern Trade & E-commerce: Amazon, BigBasket, Swiggy Instamart, and others for FMCG reach.
Future Outlook & Strategic Priorities
Aggressive Store Expansion: Targeting 250 new stores in FY26, with a footprint of 1,500+ outlets in 100+ cities by 2028.
FMCG & HORECA: Aiming for ₹100 crore in FMCG revenue (25% of total) within three years, and scaling B2B sales to hotels and airlines.
Digital & Phygital: Launching the Wow! Eats app to consolidate digital ordering and loyalty across all brands.
Menu Innovation: Continued R&D in product innovation, including sauces, condiments and new dessert lines..
Key Metrics
Total Equity Funding
$145 Million
No. of Funding Rounds
14
Latest Funding Round
$31.7Million, Series D
as of January 16, 2024
Post Money Valuation
$328Million
as of April 15, 2024
Funding Multiple
2.21
as of June 5, 2017
Investors
Khazanah Nasional Berhad
and 5 moreEmployee Count
1628
Similar Companies
Burger Singh
Exit Details
-
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| January 16, 2024 | Series D | $31.7Million | $328Million | $57.32Million | - | OAKS, Indian Angel Network Fund, Lighthouse, Z3Partners ,Khazanah Nasional Berhad, V Ocean Investments, Tanjung Buai Ventures, Connected Capital |
| June 15, 2023 | Series D | $33.1Million | $260 Million | - | - | ValueQuest Capital, Grand Anicut Angel Fund, OAKS, Anicut Capital ,Tanjung Buai Ventures, Connected Capital, V Ocean Investments, ValueQuest |
| September 6, 2022 | Series D | $19.8Million | $242.0Million | $40.8Million | 6.1x | OAKS, Shanaya Chinoy Trust, Fashutanaa Trust, Chhattisgarh Investments , Oak Asset Management, V Ocean Investments, Firozgar Trust, SLK InvestecSoftware, Harvesp Tavern, |
| September 9, 2021 | Series C | $17.4Million | $162 Million | $22.2Million | 6.4x | Lighthouse, Anicut Capital, Indian Angel Network , Tree Line Investment Management, Indian Angel Network |
| January 30, 2021 | Series B | $821.0K | $115.0Million | $16.1Million | 6.9x | Anicut Capital |
| September 19, 2019 | Series B | $23 Million | $128 Million | $20.5Million | 5.2x | Tiger Global Management, Anicut Capital, Indian Angel Network |
| June 8, 2017 | Series B | $6.8Million | $34.0Million | $8.5Million | 3.2x | Lighthouse, Telnet Ventures, Atma Ram Builders, H. P. Gupta And Son Advisory ,Telefund, H P Gupta and Son Advisory, Atma Ram Builders, Indian Angel Network |
| June 30, 2015 | Series A | $1.6Million | $15.0Million | - | - | Indian Angel Network, GrayCell Ventures, Pratithi Investments, Haystack, Telnet Ventures, Exponentiator Strategic Ventures, Dominor, Nature Eco Ventures, Atma Ram Builders, H. P. Gupta And Son Advisory, Parekh Marketing, Bliss Engineers, Pragnya, Sidhant Credit Capital, Telefund, Swades Capital, BFL Investments and Financial Consultants Private Limited, WSG Entertainment, Texport Industries, Quibus Resources India, ACS Service, Gar Financial Services, Versatile Hr Solutions, Apollo Trading And Finance, Lex And Legal, Atma Ram Builders, The Knowledge Company |