Yojak

Yojak is a B2B online marketplace revolutionizing procurement in India’s $38B building materials sector. The platform connects retailers and wholesalers directly with manufacturers, eliminating intermediaries to ensure transparent pricing, quality assurance, and efficient logistics for non-standard, local, and unbranded supplies. Despite a revenue contraction to ₹35.5 crore in FY23 (66% YoY decline), Yojak maintains a ₹127 crore valuation and serves 1,000+ retailers within an 80-km radius of Kolkata, targeting Tier II–IV cities where traditional supply chains remain opaque and inefficient.

Core Products and Services

• Building Materials Marketplace: Quartz, natural stone, tiles, sanitaryware, and other unbranded/local supplies.

• Full-Stack Platform: Integrated discovery, order management, logistics, and quality assurance.Mobile app for real-time tracking and procurement.

• Value-Added Services: Embedded financing solutions (in development).Export facilitation for international markets.

Business Model & Revenue Streams

• Transaction Commissions (100%): 10–15% margin on GMV.

• Revenue: ₹35.5 crore (66% YoY decline from FY22’s ₹98 crore).

• Expenses: ₹45.26 crore (61% reduction YoY).

Customer Segmentation

• B2B Focus: Retailers (70%), wholesalers (30%) in Tier II–IV cities.

• Geographic Mix: 80% India (Kolkata-centric), 20% exports (EU, US, Middle East).

Top Clients & Partnerships

• Strategic Investors: Info Edge Ventures (pre-Series A lead), Kae Capital, Foundamental, angels (Anupam Mittal, Sanjiv Rangrass).

• Manufacturer Alliances: 100+ partnerships for tiles, sanitaryware, and raw materials.

• Key Clients: 1,000+ retailers; top 20 clients contribute ~45% revenue.

Future Outlook & Strategic Priorities

• Geographic Expansion: Deepen presence in Eastern India; scale exports to 30% of revenue.

• Product Diversification: Add electricals, hardware, and safety equipment.

• Tech Enhancement: AI-driven demand forecasting and credit underwriting.

• Revenue Volatility: Sensitivity to construction cyclicality (evidenced by FY23 contraction).