You Care Lifestyle

You Care Lifestyle (YCL) is an independent verification and authentication platform based in Mumbai, India, focusing on the health and wellness sector. Launched in early 2025 by wellness expert Luke Coutinho and entrepreneur Narendra Firodia, YCL aims to enhance transparency and consumer trust by ensuring the safety, purity, and quality of products across various categories.

Mission and Vision

You Care Lifestyle is dedicated to bridging the gap between authenticity and consumer trust by creating a reliable third-party verification system. The platform aims to empower consumers to make informed choices about the products they purchase, particularly in the context of misleading marketing claims prevalent in the industry.

Key Features

• Pink Tiger Verification Stamp: This independent verification mark indicates that products have undergone rigorous third-party lab testing to assess ingredient quality. The verification process includes random batch sampling conducted multiple times a year to ensure reliability.

• Product Categories: YCL focuses on various sectors including groceries, food, nutraceuticals, beauty products, personal care items, and pathology labs.

• Product Testing and Certification: The startup plans to test and verify approximately 90-100 brands in the food and cosmetics sectors by the end of 2025.

Business Model

You Care Lifestyle operates as a marketplace that connects consumers with ethical brands while ensuring that all listed products meet high-quality standards. The platform allows vendors and farmers to reach out for product inclusion after undergoing a thorough screening process that verifies ingredient lists, certifications, and lab reports.

Leadership Team

• Luke Coutinho: Co-founder and wellness expert, responsible for guiding the company's mission towards ethical practices.

• Narendra Firodia: Co-founder with a focus on supporting brands that prioritize transparency and integrity.

• Abidali Dantrelia: CEO, leading strategic direction with experience in health tech.

• Mugdha Parolia: Chief Strategy Officer, focusing on brand recognition and consumer trust.

Conclusion

You Care Lifestyle aims to revolutionize the health and wellness industry by fostering trust through transparency. By verifying products and supporting ethical brands, YCL is positioned to become a significant player in promoting clean commerce in India. The initiative reflects a growing consumer demand for authenticity in product offerings while empowering businesses that adhere to high standards of quality and integrity.