Zepto

Zepto is a players in India’s quick-commerce landscape, a fast-moving sector that’s already worth around $45 billion and only getting bigger. The company found its sweet spot by focusing on one clear promise delivering groceries and essentials in just 10 minutes. This kind of rapid service hits the mark for its main audience: urban millennials and Gen Z consumers. These are people constantly balancing busy work lives, unpredictable routines, and last-minute needs often realizing they’ve run out of something just when it’s too late.

Core Products and Services

• Groceries & Household Essentials: From leafy greens to milk, packaged snacks to shampoos Zepto covers the basics. You open the app, place an order, and it’s often at your door before you’ve even finished doing the dishes.

• The 10-Minute Delivery Promise: They don’t just say 10 minutes they build their system around it. Using densely placed micro-warehouses, known as dark stores, they’ve made it normal to expect deliveries in the time it takes to finish a cup of tea.

• More Than Just Food: Their catalogue includes personal care items, OTC medicines, cleaning supplies, and even ready-to-eat meals. Basically, if it’s something you usually forget to buy—but need immediately—it’s probably on Zepto.

• Simple, Fast App Interface: The app is clean and straight to the point. Add items to cart, pay, track—done. It's designed to get you in and out in less than a minute, because that’s the whole point.

Business Model and Revenue Streams

• Dark Store Infrastructure: These are smaller, local storage spaces set up right inside the city, often in places we don’t notice. They’re stocked with high-demand stuff and placed strategically, so delivery people don’t waste time weaving through traffic.

• Delivery & Convenience Fees:  Not every order is free. There’s usually a small delivery fee during peak times or for low-value orders. 

• Private Label Products: They’ve started pushing their own line of items too—stuff like packaged foods or home essentials. Since they don’t have to split profits with other brands on these, margins are better. 

• Brand Collaborations & Promotions: Big FMCG brands pay Zepto to feature them whether it's a new launch, a festival offer, or just visibility. Zepto’s app is prime real estate and they rent out the space wisely. It’s an extra revenue stream that doesn’t rely on pushing more volume, which is smart.