Zola India

Zola India is a contemporary fashion and lifestyle brand that bridges traditional Indian craftsmanship with modern design sensibilities. The company is recognized for its commitment to empowering rural and folk artisans, providing them a platform to express their heritage through wearable art and unique jewellery collections. Zola’s philosophy centers on authenticity, quality and responsible production, with a focus on sustainable materials and mindful design.

Core Products and Services

• Handcrafted Jewellery: Dhokra, Pattachitra, Toda embroidery, Bidri, leather puppetry.

• Wearable Art: Limited-edition collections blending traditional crafts with modern design.

• Custom Design Services: Bespoke jewellery for special occasions.

• Artisan Workshops: Design interventions and skill development for artisans.

• Omnichannel Retail: Products available via website, exhibitions and multi-brand outlets.

 Business Model & Revenue Streams

• Direct Product Sales: Primary revenue from online and offline retail.

• B2B Wholesale & Exhibitions: Additional income through bulk orders and event sales.

• Customization Fees: Premium charges for personalized products.

• Revenue Mix: Direct sales contribute 70%+ of total revenue.

• Customer Segments: Mainly B2C (urban women 18–40); B2B via retail partners and gifting.

• Distribution: Products retailed in 20+ stores, shipped to 15+ countries.

Top Clients & Partnerships

• Retail Partners: Leading multi-brand stores and e-commerce platforms.

• Artisan Collaborations: Partnerships with craft clusters across India.

• International Presence: Sales in USA, Europe, UAE, China, Japan, Australia.

• Diversified Client Portfolio: No single client dominates revenue.

• Corporate/Event Gifting: Custom orders for events and global exhibitions.

Future Outlook & Strategic Priorities

• Market Expansion: Targeting tier-2 cities and international growth.

• New Collaborations: Launching collections with emerging artisan groups.

• Digital Focus: Strengthening digital marketing and influencer outreach.

• Risk Management: Addressing regulatory, economic and competitive challenges.

• Growth Targets: Double-digit revenue growth in FY25, deeper artisan engagement, investment in innovation and omnichannel expansion.