Zupee

Zupee is a leading Indian online gaming platform specializing in real money, skill-based casual and board games. The company has rapidly grown to dominate the casual and board game segment, holding a 95% market share in this sector within India’s gaming industry. Zupee’s flagship offerings include digital versions of classic games like Ludo, Snakes and Ladders and Trump Cards, all reimagined with competitive, skill-based gameplay and real cash rewards.

Products & Services 

• Skill-Based Real Money Games: Play classic board and casual games like Ludo (Supreme, Ninja, Turbo, Supreme League), Snakes & Ladders Plus and Trump Cards Mania for real cash rewards.

• Free & Paid Game Modes: Enjoy both free practice games and paid cash games or tournaments, with the chance to win up to ₹10 lakhs.

• Fast, Strategic Gameplay: Unique game formats with quick matches (often under 10 minutes), strategic twists and no bots-only real players.

• Secure Transactions: Safe deposit and instant withdrawal options via UPI or bank transfer, with KYC verification for added security.

• Bonuses & Rewards: Attractive sign-up bonuses, refer-and-earn programs and regular promotional offers to boost winnings.

• 24/7 Customer Support: Round-the-clock assistance for any queries or technical issues.

• Fair Play & Certification: RNG-certified games and All India Gaming Federation (AIGF) skill certificates ensure fairness and transparency.

• User-Friendly App: Intuitive, easy-to-use interface available on Android and iOS for seamless gaming experiences

Business Model & Revenue Streams

Zupee employs a diversified business model centered on user engagement, participation and monetization through the following primary revenue streams:

• Entry Fees & Transaction Commissions: Users pay entry fees to participate in real money skill-based games and tournaments. Zupee retains a percentage of these fees as revenue, with the remainder forming the prize pool.

• Advertising Revenue: The platform displays targeted ads to its large, engaged user base, generating significant advertising income from brands seeking access to this audience.

• In-App Purchases: Players can buy virtual goods, power-ups, or enhancements within games to improve their experience or chances of winning, adding to Zupee’s revenue.

• Subscription Model: Zupee offers premium subscriptions, providing users with exclusive features, ad-free experiences, or access to special tournaments for a recurring fee.

• Sponsorships & Partnerships: The company partners with brands for sponsored tournaments, branded content and co-marketing initiatives, creating additional revenue streams.

• Referral & Loyalty Programs: Incentivizes users to invite friends and participate regularly, boosting organic growth and increasing user lifetime value.

• Data Monetization: Analyzes anonymized player data to offer insights to advertisers and partners, further monetizing its platform.

Customer Segmentation

• B2C: The primary users are casual gamers and skill-based gaming enthusiasts across India, spanning a wide demographic.

• B2B: Brands, advertisers and partners seeking to reach a large, engaged gaming audience through sponsorships, ads, or co-branded initiatives.

Growth Strategy

• Product Innovation: Continually launching new skill-based games and enhancing existing offerings to retain and expand the user base.

• Market Expansion: Scaling operations across India and exploring international opportunities in emerging gaming markets.

• Strategic Partnerships: Collaborating with educational and vocational partners (e.g., NIIT Foundation) to promote skilling and learning through gaming.

• Technology & User Experience: Investing in secure, scalable technology and user-friendly interfaces to drive engagement and retention.

• Brand Building: Leveraging influencer marketing, digital campaigns and referral programs to boost brand awareness and organic growth.